An internationally acclaimed modern dance company, the Trey McIntyre Project has taken Boise, Idaho, as its home base and has won extraordinary popular support from the city. Through a new project, the company will limit its touring to remain in Boise, where it will engage the community to make dance and dancers ever present. The aim is to generate local identity and pride equivalent to that fostered by the university football team. By working with everyone from restaurants and bars to hospitals and schools, the project will shape how this mid-sized city sees itself and presents itself as a creative beacon.