Destination Frankford

Philadelphia City Planning Commission (PCPC)

Funding Received: 2013
Philadelphia , PA
Funding Period: 1 year and 5 months

Destination Frankford is an arts-based initiative using marketing and creative place-making to enhance and expand the resources of Frankford’s growing arts, artisanal industry, and creative business economy.

Together with the Frankford Community Development Corporation, Destination Frankford is building an identity for Frankford by coordinating and building impactful projects across multiple disciplines including art, landscape architecture, creative placemaking, and community development.

In the spring of 2014, Destination Frankford opened the Destination Frankford Gallery in a building that had been vacant for over 20 years. To bring the community together, the Destination Frankford Gallery hosted street festivals and art shows over a three month period. The Destination Frankford gallery was impactful enough to attract Councilwoman Maria D. Quinones-Sanchez, Mayor Michael Nutter, and State Representative Jason Dawkins to its opening events.

Destination Frankford funded the design, fabrication, and installation of a new signage and way-finding system for the Frankford Avenue Commercial Corridor. The project includes six sign types, two of which will be affixed to the Market-Frankford El and one that will include three-dimensional elements and LED backlighting. The final designs incorporate Destination Frankford's logo with industrial design elements such as I-beams and extruded aluminum panels. The project includes six sign types, two of which will be affixed to the Market-Frankford El and one that will include three-dimensional elements and LED backlighting. Phase 1 of the signs will be installed in May 2015.

The culmination of Destination Frankford is the Frankford Pause Park. The park is named for an expression that Frankford locals use for stopping mid- conversation when the El rumbles overhead: the Frankford Pause. We hope that the park will provide a place for people to stop and congregate during their busy days. 

As a flexible open space, the park will serve as venue for gatherings and celebrations, and will provide much needed social space along the corridor. With a performance stage, open lawn, and a vegetable garden, the Frankford Pause supports a wide range of community activities. As an interactive art environment, the park design uses bold colors and sound activated lighting to create a totally unique experience that cannot be had anywhere else in the city.



See below for recent updates, press, and events from this project

Jan 19, 2016
According to Ellie Devyatkin, commercial corridor manager at the Frankford Community Development Corporation, the name for Frankford Pause -- a new park coming this spring... Read More
By Ian Litwin Project Update Partnering with the Frankford Community Development Corporation, Philadelphia Sculptors, and the Globe Development Group, on April 19th, we opened the... Read More
Christine Rojek’s proposal for Philadelphia’s Womrath Park Public Art Sculpture in Womrath Park With input from community members and a seasonal meal from Frankford’s own... Read More
Updates A jury of project administrators, arts professionals, and representatives of the Frankford community selected five finalists from the 100 artists who submitted qualifications for... Read More
Updates As we enter 2014, Destination Frankford is kicking it into high gear. Six months of behind the scenes planning will be revealed to the... Read More
Updates October and November have been busy months for the Destination Frankford team. We received 100 responses for our Womrath Park Gateway Sculpture RFQ via... Read More
Updates Our beautiful new website is now live. The site will be used to spread information about the Destination Frankford project and to promote Frankford... Read More
Update and Reflection We continue to attract talented people to the Destination Frankford team. We recently hired Marsha Moss as our public art consultant. As... Read More
Update The Destination Frankford team is excited to announce that we hired an amazing photographer, Paul Rider (link), to work on our project. Paul’s photography... Read More
The Destination Frankford project team is elated to have the opportunity to further Frankford’s momentum as a neighborhood where creativity and innovation thrives. Destination Frankford,... Read More