Our beautiful new website is now live. The site will be used to spread information about the Destination Frankford project and to promote Frankford as a place for creative, entrepreneurial businesses. Frankford-based web designers Nimblelight did an amazing job making us a modern, adaptive site that looks great on both desktops and mobile devices. In addition, our project team is able to modify all of the content via Wordpress.
We are partnering with the TTF Watershed Partnership, whose new offices are in Globe Dye Works; Keep Philadelphia Beautiful, which works to create and sustain cleaner, more vibrant communities throughout Philadelphia; and the Frankford Gazette, a community oriented print and digital newspaper to maintain our blog and social media accounts. To drive traffic to the site, we have a Facebook page, Twitter account (@destinationFKFD), and Instagram account.
The Destination Frankford team is very proud of our project logo. With the help of a local graphic design student, we designed a logo that dynamically conveys the idea that Frankford is an emerging center for arts and industry in a simple, yet fun and colorful way. The black building represents Frankford's industrial past and its future as represented by Globe Dye Works and other adaptively reused buildings. The colors streaming from the smokestacks represent Frankford’s diversity and the new and exciting uses occurring inside many of Frankford’s industrial buildings.
We are now accepting applications for the Womrath Park Gateway Sculpture via Call for Entry. Less than one week into the application period, we already have 13 submissions.
When planning a multi-faceted placemaking project such as Destination Frankford, it is important to utilize the appropriate method of obtaining a design for each of the various project art components. For example, we originally anticipated having three public art calls: the Gateway Sculpture, Project Logo, and Identity Signage. We have since decided to only do a public art call for the Womrath Park Gateway Sculpture, design our logo in house, and extend invitations to three local firms for the Identity Signage proposals.
As we move forward with the different components of our project we are finding that we need to continually adjust our expectations, budget, and timeline. Reducing the number of public art calls, we can devote more of our time to planning the Globe Dye Store.