Mālamalama Maui

Sweet Pe*a Services

Funding Received: 2016
Puʻunene, HI
Funding Period: 1 year and 11 months

Following the exodus of a major sugarcane operation, multimedia artist Lehua Simon is leading a broad coalition of residents, business owners, educators and agricultural innovators to create and deploy a complex multi-media campaign aimed at engaging their community in imagining and advocating alternative agricultural uses for the land in transition.

By developing films and media campaigns, they will foster the coordinated political will for sustainable local ownership of and agricultural businesses on this land.  This will both create a sustainable local economy, and simultaneously increase the amount of locally grown food available in the community; particularly, for the public school system.


See below for recent updates, press, and events from this project

Oct 16, 2018
Mālamalama Maui launched its final campaign, “36,000 Acres. 36,000 Hearts.” to engage 36,000 people—approximately one for every acre of the previous sugarcane lands—in sharing a... Read More
In what types of community-based efforts is artistic and cultural expression contributing to food and agricultural outcomes? Our recent working group delved into a draft...Read more
One of the most pressing (and polarizing) issues of our time is climate change. But figuring out how to tackle a problem that many feel...Read more