The Zuni Pueblo’s population is 96% American Indian and arts production is one of the community’s main sources of income. Despite the large number of artists and makers, no designated space exists for them to sell their wares. Zuni Main Street is home to an informal, cash economy that undervalues the artists’ products. The current mainstreet design also risks the safety of both sellers and customers alike as visitors and sellers are required to conduct business on the side of a major thoroughfare. A series of community-wide planning events and design-build activities will help local artists, planners, and leaders build a cultural streetscape that serves as a functional and inviting marketplace.

In 2012, Zuni became the first tribe in the nation to become a MainStreet community.  They chose iDPi to assist them and the success of that effort has garnered  national recognition.  iDPi's partners are the Zuni Pueblo MainStreet Program, Creative Startups, the Zuni Visitor Center, the  Zuni Public Schools, the A:shiwi A:wan Museum and two longstanding Zuni Arts associations.